Hear what users actually need
Years in HR taught me that what users want isn't always what they say. I listen for the gaps, and design around them.
100+ in-depth interviews
"From Concept to Creation, Where Insight Meets Design."
I bring HR insight into design, with AI accelerating the workflow. From conversation to delivery, every step is about turning your ideas into intuitive, easy-to-use product experiences.
Humlo in progress · Open for collaborations
I start from people’s needs, and through research and design, turn complex processes into something simple and intuitive.
From research → to design → to launch.
I deliver more than mockups — I deliver products that actually ship
Years in HR taught me that what users want isn't always what they say. I listen for the gaps, and design around them.
I look at where users get stuck and find a simpler path through. Often the fix isn't adding more — it's removing the right step.
Thoughtful interface design that earns trust at first glance and supports the experience, rather than distract from it.
Complexity for me, clarity for you
"I actually wanted to stay, but the process made me feel I didn’t matter."
Exit Interview"I felt lost during onboarding week 1."
User Test · D1"I don’t know what to do next."
Field VisitNot just collecting feedback — understanding where users actually get stuck.
Years of interview experience: I’m skilled at spotting that "moment of hesitation" through conversation and observation, then surfacing the real need.
Untangling complex flows so users don't have to guess and teams can execute smoothly.
From architecture and flow to launch — making products feel intuitive and comfortable.
Not just pretty screens — building information hierarchy and interactions that feel natural.
From wireframe to high-fidelity, balancing brand feel with practical usability.
Joan · Product Designer
Before stepping into design, I was an HR professional. I accompanied hundreds of people through the excitement of joining a company and the bittersweet moments of moving on. I loved being an HR — it taught me how to listen and observe quietly.
Later, I realized that good design has the power of "transformation." If we can go a little deeper at the start of every detail, we might prevent so many unnecessary frustrations.
To me, real connection is far more powerful than fancy words.
If you're looking for someone who listens, cares, and brings a warm touch to every product — let's work together.
From bakery ordering to bilingual research platforms
Website · Mobile App · F&B
Food ordering website + app — a complete ordering-to-checkout experience.
Check it out →
Mobile App · Career
Career advice app — a quiz that guides users to a fitting career direction.
Check it out →Website · Mobile App · Research Tools
Humlo — a bilingual workspace for researchers, website + app.
Coming soonAligned mindset, connected from the start
Let's chat about your needs and ideas.
Clarifying the questions and direction before any design begins.
Mapping the structure, then designing each screen and refining through iteration.
Handover with a walkthrough, so the design moves smoothly into your build process.
Custom responsive websites, landing pages, and brand sites — built from the ground up.
5–10 screens of App UX/UI design, delivered as final files for your dev team.
Complete UX review of your existing site or app — surfacing the friction that affects conversion.
After launch, ongoing maintenance and small updates each month — available as a monthly subscription.
Share what you're working on — I'll get back within 48 hours.
